I would manage sampling activities by setting up a "GRWM with ColourPop" pop-up on campus, where students may sample lipsticks, shadows, or glosses in busy areas or at Sapphires Dance Team events. With polls, mini-challenges, and a spin-the-wheel for samples, I would make it interactive and encourage participants to make short TikToks or Instagram Reels that tag ColourPop. For grab-and-go sampling off campus, I would collaborate with local coffee shops or boutiques, making it simple, enjoyable, and shareable while transforming every encounter into a social occasion.

Using ColourPop products, I would create entertaining, genuine GRWM and mini-tutorial content for the Seton Hall Sapphires' Instagram and TikTok on campus as well as on social media. I would use surveys and challenges to engage followers, demonstrate how I style for game days, performances, or daily life, and make it interactive so people are motivated to try the goodies themselves.

I adore ColourPop because it's an entertaining, imaginative, and accessible company. You can experiment with bright colors and trends without going over budget, thanks to their extremely high-quality yet reasonably priced products. Whether it's a bold eyeshadow palette or a statement lip, I adore how they consistently create creative collections that feel new and inspirational.

They celebrate all skin tones and types, and their social media always feels relevant and collaborative, which is another reason I truly value how inclusive and community-driven they are. Additionally, as someone who enjoys sharing beauty looks, ColourPop makes it simple to combine and produce entertaining, unique, and visually appealing content.