To keep social media content fresh and exciting for a sparkling water brand, I’d focus on creativity, variety, and community engagement. First, I’d tap into trending formats and challenges — like short, playful videos, polls, or taste-test reactions — to stay relevant and fun. I’d also showcase the product in lifestyle-driven, relatable moments: refreshing mid-day sips, creative mocktails, or unique flavor pairings, emphasizing the light, bubbly, and enjoyable nature of the brand. Seasonal or limited-edition flavors could be highlighted with themed visuals and interactive posts to create anticipation and buzz. Encouraging user-generated content is another key strategy — featuring fans’ creative ways of enjoying the sparkling water or sharing their “refresh moments” helps build community and authenticity. Finally, I’d monitor analytics to see what resonates most, ensuring content stays engaging, visually appealing, and true to the brand’s fun, refreshing identity.

I grow my online presence by putting my own twist on trends and sharing relatable, uplifting content that feels authentic to me. I want my audience to see themselves in my posts and feel like they’re part of something fun and genuine.

Pamela Reif is a highly followed fitness-lifestyle influencer whose content frequently features nutrition, snacks, and plant-based living. Wikipedia Her audience aligns with health-conscious but still fun and aspirational snacking — exactly the target for Drumroll (indulgence with better ingredients). Maya Leinenbach is a food-snack-vegan influencer whose posts feature delicious, accessible plant-based recipes and snack content. Her audience values tasty snacks that don’t compromise on health — which matches Drumroll’s positioning (plant-based, low sugar, high protein). Because she already showcases snack-style content, she can authentically integrate Drumroll into her feed rather than making it feel forced.