1) A colorful booth styled like a build-your-own ice cream sundae station-but instead of toppings, students would pick “self-care scoops” like mini product samples, cute affirmation cards, hair/skin tips, and fun stickers.!

2)A prize wheel where students can win product samples, stickers, merch, or money-off codes, with one “grand prize” winner every hour.

When I worked with Topicals Skincare, I pitched a campaign for their “Butter” moisturizer that fully embraced the butter theme while tapping into the trending butter yellow aesthetic. To make it even more engaging, I incorporated BTS’s hit song “Butter,” which was exciting for me as a fan and allowed for a playful, timely pop culture tie-in. This not only made the campaign fun and memorable but also attracted attention from a large BTS fan community, amplifying its reach.

I want to be a Sundae ambassador because I love how the brand makes beauty and self-care feel fun, approachable, and confidence-boosting. As a college student who enjoys sharing my favorite finds with friends and followers, I see this as a perfect opportunity to authentically introduce Sundae to my network. I connect with the brand’s playful, bold vibe and would be excited to create content that inspires others to make self-care a part of their everyday routine.