I’d keep things lighthearted and relatable by creating funny, upbeat content that connects hydration to real college moments — like joking about surviving 8 a.m. classes or post-practice exhaustion. I’d use trending sounds, quick skits, and playful challenges that make drinking water or electrolytes feel cool and part of the daily routine. My goal would be to make people laugh and grab their drink at the same time.

I would promote the brand through interactive events like hydration stations at practices, games, or campus fitness classes where students can sample the product. I’d collaborate with student-athletes and fitness clubs to create social media content highlighting how the drink supports performance and recovery. I’d also use giveaways, challenges, and partnerships with campus influencers to make the brand fun, visible, and a go-to choice for students staying active and hydrated.

As a student athlete, I know how important hydration is for energy, focus, and recovery. I would create engaging content that connects hydration to real college life, like pre-practice routines, game day prep, or study sessions with friends. I’d use short videos, challenges, and relatable captions to show how staying hydrated helps students perform