Interview Questions
Unwell
Unwell Beverages Founding Father Fellowship 🇺🇸

To increase your chances of being accepted, create a short video explaining why you want to be a founding father and share the link to the video here.
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Unwell
Unwell Beverages Founding Father Fellowship 🇺🇸

How would you bring Red, White & Blueberry into your actual summer? Be specific — where you’ll be, what you’re doing, and how the product naturally fits into those moments.
My summer has a built-in moment that feels made for this launch. Every year, my best friends and I spend Fourth of July weekend on Cape Cod: beach days, dinners out, late nights, the kind of long unplanned days that only happen once a year. This year that weekend lands right in the middle of America's 250th, which means Red, White & Blueberry doesn't need to be forced into the content. It belongs there. That's the hero moment I'd build around real people, real tradition, product that actually fits the occasion. Outside of that, my summer runs between the Cape, Boston, and UMass. I travel into Boston for brand events regularly through my role as Digital Marketing Lead for a Boston jewelry brand with a presence on Newbury Street, which means I'm already creating content in transit, in the city, in settings that mix everyday life with something a little more polished. Unwell fits both versions the unplanned beach afternoon and the day you're running between things and need to feel put together.
Unwell
Unwell Beverages Founding Father Fellowship 🇺🇸

Show us your content! Link 2–3 TikToks/Reels that best represent your content creation style. What makes your content feel real and engaging?






