I’d use a hook like: “POV: you found a candy bar with 10g of protein and 0g sugar… hiding in plain sight.” For the video, I’d film myself walking into the store, spotting Hormbles Chormbles on the shelf, grabbing a flavor, and doing a quick first-bite reaction. I’d keep it playful and fast-paced since the brand name is already fun and attention-grabbing. The content would focus on the surprise factor: it looks and tastes like candy, but has protein and no sugar. I’d use quick text overlays like “protein candy??”, “gym bag snack upgrade,” and “sweet tooth approved.” Since Hormbles Chormbles is sold as protein candy with 10g protein and 0g sugar, I’d make that the main reason someone should stop and grab it in-store.

I have experience creating UGC-style content through my social media and marketing roles. At Colby Davis of Boston, I worked on persona-led storytelling, UGC, and launch-focused content that helped grow Instagram by 35%. I also created content that made the brand feel more personal and community-driven. In my other marketing roles, I’ve created short-form videos, reels, graphics, promotional posts, and event-based content. I’m comfortable making content that feels authentic, relatable, and aligned with a brand’s voice rather than overly polished or sales-heavy.

I stay consistent by planning ahead and using a content calendar. I like to batch ideas, organize them by theme or goal, and plan content around key dates, promotions, and trends. This helps me stay creative without feeling rushed every day. I also keep a running list of content ideas, sounds, captions, and visuals so I always have something to pull from. For daily content, I focus on balancing planned posts with quick, real-time content that feels natural and current.