I’d make Saint James Tea part of my personal brand so when people see me, they see the drink. On TikTok, where I’ve gained almost 2M likes from casual, relatable videos, my audience connects with my personality and lifestyle. By featuring Saint James naturally in my content — at campus events, in my daily routine, and with friends — it becomes something people associate with me. On campus, that influence carries over. If they see me enjoying it, they’ll want to try it too, because they connect with my style, energy, and authenticity. That’s how I’d make Saint James Tea both recognizable and loved at USC.

I’ve built almost 2M likes on TikTok from casual talking videos where I’m just being myself, so I’d use that same genuine approach to share Saint James. Instead of overproduced ads, I’d create fun, relatable content — like taste tests, drink pairings, and “day in the life” moments — where Saint James naturally fits in. I’d make sure to highlight where people can get it, whether that’s dropping an Amazon link in my bio for quick access or showing myself picking it up from a local store. My audience responds best when I’m authentic, so my goal would be to make buying Saint James feel like a personal recommendation from a friend.

I’d introduce Saint James to USC by making it part of moments students already love. As Marketing Coordinator for USC’s Gearfest concert and a campus ambassador for brands like Market Video and Garde-Robe, I know how to create events people remember. I’d partner with groups I’m part of, like the Black Student Assembly and USC Gospel Choir, to host pop-up lounges, music nights, and tastings that feel authentic to our campus vibe. My goal is for Saint James to be seen as the drink that fits right into USC’s energy and style.