I’m comfortable with both, but I perform best in environments with clear goals and the freedom to figure out the best way to achieve them. I enjoy moving fast, experimenting with ideas, and improving systems without needing constant direction .

I’d start by researching top-performing TikTok ads and organic content in the brand’s niche to spot patterns in hooks, storytelling, pacing, and visuals that grab attention fast. Then I’d adapt those winning formats to match the brand’s voice and audience instead of just copying trends. From there, I’d test different creative variations, track what performs best, and use the data to improve the next round of concepts. I like working in a fast feedback loop where performance directly shapes future creative decisions, helping scale formats that actually convert.

I have experience creating short-form content for social media focused on business, ecommerce, AI tools, and digital trends. I’ve worked on content strategy, viral-style videos, brand positioning, and engaging posts designed to grow audiences and drive conversions across platforms like Instagram, TikTok, and Facebook