My favorite brands I've worked with are John Frieda and Home From College because I was able to add my personal touch to all of them. For example, for John Frieda I share lots of curly haircare content on my tiktok so I was able to naturally blend that into my content. Also, for Home From College I was able to add my personal touch about how content creators can work with more brands and get paid. Furthermore, I really loved working with these because I was able to bring my personal touch to it while also engaging my audience without it seeming like an ad!

I’d bring the hype by making the content feel real and relatable. For example, I’d create TikToks about things we all go through, like how every time I wear something white, I somehow get a stain on it and show how I actually fix it. I’d mix humor and helpfulness so people feel entertained and learn something. I’d also hop on trending sounds or create skits about “laundry struggles” to make the brand feel more like a friend than a company. My goal would be to make people think, “wait, that’s so me,” while subtly showing how the product fits into their everyday life.

https://meryemboukhriss.my.canva.site/