To engage young professionals, I’d use speaking to camera videos, trendy outfits, and real life scenarios. I’d show how the bag fits into their daily routine, like a stylish office outfit, commuting, or coffee runs and highlight how it holds everything they need while still looking chic.

To create content that truly reflects the Marc Jacobs brand voice, I would focus on highlighting the brand’s bold, playful, and fashion identity. For example, I would create videos showing different ways to style Marc Jacobs bags for different events, but with an editorial, high energy feel that matches the brand. I’d incorporate confident poses and creative storytelling , like “from coffee run to night out,” showing how the same bag works across moods.

I think a social shopping app performs best with content that feels authentic, aesthetic, and community driven. Short, voiceover or green screen videos, lifestyle integration, outfit inspo, quick tutorials, and user generated style content all work really well because they show the app in action and make it feel fun and easy to use.