I would focus on meeting students where they are, especially during high-stress times like midterms and finals. Tabling outside libraries is a great opportunity because students are actively looking for energy and focus support. I’d position Everyday Dose as a smarter alternative to traditional coffee, something that helps with focus without the jitters or crash.To engage shoppers, I’d keep the messaging simple and relatable, starting with quick hooks like “coffee without the crash” or “energy + focus for studying.”

I’d offer samples while briefly explaining the functional benefits, and use visuals or quick talking points to highlight key ingredients and why they matter.

I’d also make it interactive by asking students about their study habits or caffeine routines, which helps start a conversation rather than just a pitch. Creating a friendly, low-pressure environment makes people more open to trying something new, and pairing that with a great first taste can leave a strong impression.

I’d describe Everyday Dose as a smoother, more balanced version of your usual coffee that’s designed to give you energy without the jitters or crash. It blends coffee with functional ingredients like mushrooms and collagen to support focus, mood, and overall wellness. So instead of just a quick caffeine boost, it’s more of a daily ritual that helps you feel energized and clear-headed throughout the day.

I usually post lifestyle content and follow current trends. I’m also really interested in getting more into vlog-style content. I think that translates really well to Saint James Iced Tea because I can naturally include it in my day, like hanging out with friends, going to events, or just being on campus. It makes the content feel authentic and not like an ad, which is what people connect with most.