I engage my audience authentically by creating content that feels like they’re on FaceTime with me. I talk to the camera the same way I’d talk to my friends, share real moments highlighting my life. I ask questions, reply to comments, and build running “inside jokes” with my audience so they feel included. People connect the most when they feel seen, and my goal is to make my page feel like a safe, fun space where we can be ourselves.

I’d create a fun recurring series where I film a quick “pre-going-out” routine featuring the gummy as part of my self-care ritual. Think: getting ready, outfit check, and a quick moment highlighting how the gummy supports wellness and recovery. These types of mini-ritual videos perform super well on TikTok because they’re relatable, aesthetic, and easily shareable. It feels organic, fits seamlessly into lifestyle content, and naturally encourages viewers to build the same habit.

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