Creative Portfolio: https://utepspiritcrew.my.canva.site/someones-calling

I’d lead sampling by turning it into an experience, not just a handout. On campus, I’d host pop-ups and tabling moments where students can see the products in action through quick demos, shade matching, and mini “get ready with me” moments. I’d use mirrors, cute signage, and QR codes so people can instantly learn more about the products and shop their favorites. Off campus, I’d bring sampling into real-life moments like pre-game get-readies, group hangouts, and content days with friends, creating fun, relatable content while letting people actually try the products. I’d also encourage UGC by having people film or post their looks after sampling. Overall, I’d focus on making ColourPop feel social, interactive, and fun, something people want to talk about and share.

I’d engage my audience by leading by example. Since I run some of the largest on campus activations, I’d wear ColourPop on campus and show cute, creative, and realistic ways to use the products for everyday classes, events, and nights out. I’d create content like GRWMs, quick tutorials, and before & afters to educate people on how to use the products, what makes them special, and where to buy them. I’d also bring ColourPop into real life through tabling events, giveaways, QR codes, and interactive moments on campus, while using polls, Q&As, and follower-chosen looks on social media to keep things engaging. My goal is to make ColourPop feel fun, accessible, and authentic, not overly salesy, just genuinely exciting.

What I love about ColourPop is how accessible it feels. As a college student, being able to afford makeup that’s still amazing quality means everything to me. Their products are so pigmented, easy to use, and actually last, which makes getting ready fun instead of stressful. I also love how creative and trendy the brand is. It makes experimenting with makeup feel exciting and inclusive without the pressure of high prices. I also love that ColourPop is cruelty-free!