A creative way I would lead sampling efforts both on and off campus is by creating an engaging game for people to look forward towards. On campus, I would do a ColourPop Campus Scavenger Hunt, where clues and select ambassadors are planted around the campus for students to find and ultimately recieve a prize for successful completion. I would try to relate the Colourpop item to the hunt in some way, potentially including a rhyming name or play on words such as "Your Final Setting Spray" a play on "Finals Week" for many students (for example). As for off campus, I would create an interactive bingo card where the scavenger hunt can work in a similar manner but through social media. Perhaps the bingo card could be in collaboration with other brands and propel followers to engage with other brands by giving them a follow, or sending this post to 3 friends to check off pieces of the bingo card. In return, ColourPop could send people free samples or invite the first 30 finishers to an exclusive sampling event.

I would engage my audience to promote Colourpop products by finding a balance between creator and viewers. I know personally how easy it could be to scroll past a "boring" video, thus I would try to create content that reflects the interests, feedback, and popularity of my audience. In the same manner, I would strive to work more as a fellow peer to my audience rather than a "creator." This way, I can feel a two-way connection with my community where every can feel as though they belong, they enjoy what they are seeing, and can rely on me as a friend. I feel that authenticity and being genuine in this way can captivate an audience and also encourage them to trust me with my promotion of ColourPop.

I love how the name of the Colourpop company is a true reflection of the brand itself as its products are really color popping! As a personal user of the highlighter, I can attest to the fact that it shines and brings a inner confidence to my daily makeup routines.