The accessibility and endless creativity. As a busy college student always on the go, having a digital journal makes my life not just convenient but easily accessible to reach. Additionally, I adore the creativity and digital customization in ThingsBook as I can create my own journals and have everything in one organized place.

No

A creative way I would lead sampling efforts both on and off campus is by creating an engaging game for people to look forward towards. On campus, I would do a ColourPop Campus Scavenger Hunt, where clues and select ambassadors are planted around the campus for students to find and ultimately recieve a prize for successful completion. I would try to relate the Colourpop item to the hunt in some way, potentially including a rhyming name or play on words such as "Your Final Setting Spray" a play on "Finals Week" for many students (for example). As for off campus, I would create an interactive bingo card where the scavenger hunt can work in a similar manner but through social media. Perhaps the bingo card could be in collaboration with other brands and propel followers to engage with other brands by giving them a follow, or sending this post to 3 friends to check off pieces of the bingo card. In return, ColourPop could send people free samples or invite the first 30 finishers to an exclusive sampling event.