I have previously worked in a team to conceptualize videos to promote an event. Our best performing video reached 3 million views on TikTok with the other posts averaging in 10K views. Based upon this experience, a viral video captures attention instantly, evokes strong emotions like humor, relatability, or inspiration, and compels viewers to share it. Key elements include a strong hook within the first 2-3 seconds, relatability to the target audience, and integration of trending audio or formats. The best viral videos feel organic, not overly polished, making them seem authentic and approachable.

In example, for Serif.ai, I’d create a TikTok video that taps into college students’ stress and need for creative solutions.

Simply, my approach follows the baseline rule for sales: solving a problem and positioning the product as the best solution. For Serif.ai, the problem is clear—college students struggle to balance creativity, productivity, and tight deadlines. My content would highlight how Serif.ai simplifies their workflow, sparks creative ideas, and saves time, addressing their pain points directly. By showcasing real-life scenarios, relatable struggles, and how Serif.ai solves them effortlessly, I ensure the audience sees it as not just a tool, but the ultimate solution to their challenges.

To plan and create a week’s worth of content for Serif.ai, I would begin by researching TikTok and Instagram trends that resonate with college students, including popular hashtags, audio, and challenges. I’d brainstorm a mix of content ideas across themes like educational tutorials showcasing Serif.ai’s features, relatable POV videos solving common student struggles, and entertaining trend-based content. These ideas would be organized into a content calendar to ensure consistency, with a variety of formats like short-form videos, carousels, and UGC-inspired posts.

Next, I’d batch-create content to save time and maintain quality. Videos would include relatable scenarios, such as students juggling deadlines, with engaging visuals, trendy audio, and on-brand elements added using tools like CapCut or Canva. Captions would be crafted to reflect Serif.ai’s approachable tone while incorporating strong calls to action, such as encouraging viewers to share their creative tips or try Serif.ai.

Finally, I’d schedule posts during peak engagement times using tools like TikTok’s scheduler, ensuring each post is optimized with relevant hashtags and eye-catching thumbnails. Throughout the week, I’d engage with comments and repost user-generated content to foster community. I’d also analyze metrics like views and shares to identify what resonates most, using those insights to refine future content. This approach balances creativity with data-driven decision-making, ensuring Serif.ai’s content stays fresh and impactful.

The first one would be a relatable, fast-paced POV-style video of me juggling assignments, a part-time job, and social media while looking stressed. I then discover Serif.ai, and in a series of quick cuts, the tool helps me brainstorm ideas, create stunning designs, and finish assignments effortlessly. It resonates by being relatable, becaue college students often feel overwhelmed, and this video shows Serif.ai as a solution. It also includes engaging visuals such as quick cuts, before-and-after transformations, and a touch of humor grab attention.

The second one would be a challenge video where I compare my original design to one enhanced by Serif.ai. The video would show the process step-by-step: brainstorming, creating drafts, and then using Serif.ai for final polishing. As the creator, I would express amazement at how Serif.ai elevate my vision, ending with: "Why not let Serif AI level up your ideas too?" It's interactive, it showcases value, and it's trend-friendly.

Last one would be a trendy, aesthetic video listing three specific benefits of using Serif.ai. Though simple, it is essential to have a straightforward video that is quick and informative, aesthetically appealing, and relatable.