One way to build community behind Barcode on your campus is by wearing merchandise around campus and to campus events. Another way is by writing on the classroom boards to follow the Barcode TikTok. People do not realize how well just writing on classroom board can help their companies engagement.

I would catch someone's attention about Popadelics at a live event by wearing bright outfit with a mushroom shirt. When people compliment my outfit I will tell them about Popadelics!

The most creative gifting initiative I have seen a brand execute was Mikes Hard Lemonade gifting their drinks in a mini fridge they delivered. It was many years ago but I still remember it to this day.