Melissa Caster
I craft delicious recipes, cozy food content, and relatable lifestyle videos with personality. I create authentic, scroll-stopping content that makes your product the main character - Let's collab!
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About Me
University of Michigan - Ann Arbor
Class of 2024
University of Michigan
Communications and Media, Sales
Class of 2024
New York, NY, USA
Skills
Interests
My Clubs and Associations
Alpha Epsilon Phi
My Portfolio
"You look happier" TikTok
Short on trend video for TikTok
https://drive.google.com/file/d/1J0SEuUUnk6S5vtU06bibcYoXWQO22fkD/view?usp=sharing
UGC TikTok/Reel using Fever-Tree's Lime Yuzu mixer to make an at-home cocktail.
drive.google.com/file/d/1ffuLdQfeJHSXtE59M14ijkW7GC4iB0F3/view?usp=share_link
UGC TikTok post using Wegmans sushi using the viral hack to turn grocery story sushi into an expensive looking appetizer.
Interview Questions
Whipnotic
Target Content Creation
What social media platforms do you excel at for posting UGC videos?
I mainly use TikTok and have a food account!
Whipnotic
Target Content Creation
How would you creatively showcase a product launch in a retail store?
I’d make the content feel fun and authentic by capturing the in-store experience of spotting Whipnotic on shelves, adding playful reactions, and the cute packaging. I’d mix quick cuts, upbeat music, and on-screen text to guide viewers, while ending with a clear callout to the store locator so people know where to grab it. Then, I would unbox the product at home and make a recipe centered around the product.
Dune Suncare
Content Interns - NY & LA
are you local to ny or la
New York, I live in Manhattan!