I am part of a major club on campus called the Koture Fashion Club, we host two main fashion shows on campus a year. I am the lead makeup artist and I have my own section in our fashion magazine. I would make sure there is an entire feature on ColourPop being the main makeup used for all models. I would also table 1x a week near the library because on my campus, that is where there is most engagement! Off campus we have our football games at the Raymond James Field, and before games, we can table with your products! There is great visibility there.

With my previous experience in marketing for brands I would start with my personal experience, I would share cool looks that I created using ColourPop, I would talk about the positives how it doesn't break me out, how I get use out of the vibrant colors and ESPECIALLY make videos during events that using ColourPop would be worth it during sorority formals, during major festivals in Tampa such as Gasparilla, and our music festivals. I believe I am pretty good at making online videos and posts on Instagram that would reach a lot of people as well.

I love how ColourPop makes makeup feel fun, approachable, and empowering. Their products are affordable without sacrificing quality, cruelty-free, and made to be worn by everyone, not just a “perfect” version of beauty. ColourPop encourages creativity and confidence, whether that means a bold eye look or a simple everyday routine. It feels like a brand that celebrates real people expressing themselves, not following rules. It also was one of the very first makeup brands I started off with since I was young!