I’d keep it real and relatable, I know that people vibe with authenticity. I’d use a trending sound or aesthetic that matches the brand’s vibe, show the product in action (like applying it, texture shots, etc.), and make the first 3 seconds super eye-catching.

To make sure my TikTok video effectively showcases Roe Wellness products, I’d start with a strong hook to grab attention in the first 2 seconds, something relatable for people with sensitive skin. I’d highlight the texture, ingredients, and results in a clean, aesthetic way while speaking authentically about my experience. I’d also keep it on-trend with a current audio or editing style, tag the product using TikTok Shop, and make sure the video feels helpful, not salesy, so viewers trust the recommendation.