I would do Day in the Life” content featuring creators using Proper Wild during busy, chaotic, or productive moments

I use TikTok and Instagram the most because they’re the strongest platforms right now.

TikTok is amazing emerging trends, viral sounds, consumer behavior, and seeing what type of content people actually stop scrolling for.

Instagram, is aesthetic storytelling really come to life. I love how you can build a visually cohesive identity through Reels, Stories, carousels, and creator collaborations while still having strong community interaction through comments, polls, and DMs. both together is powerful because

I’d partner with influencers, student orgs, sororities, and campus ambassadors to create hype organically because students trust students more than ads. Off campus, I’d take a more pop-culture and lifestyle approach. I’d organize pop up beauty moments at local cafés, fitness studios, concerts, community markets, or influencer events where people naturally gather and create content