A recipe post stands out to me when it’s clear, visually appealing, and genuinely useful. A strong hook like a final shot or a clever twist on a familiar dish, immediately draws me in, while concise steps and subtitle text make it easy to follow. What really elevates it is personality and honesty, like a relatable moment that makes the recipe feel achievable rather than intimidating.

I would create engaging cooking content by keeping it fast, visual, and personality-driven, focusing on short-form videos that hook viewers in the first few seconds (e.g. a quick reveal of the finished dish). I’d break recipes into simple, satisfying steps, using captions and on-screen text so the content works even without sound. To build engagement, I’d lean into trends, relatable cooking moments, and audience interaction (i.e. by responding to comments with follow-up videos), and showing both successes and mistakes to keep it authentic.

I assess products unbiasedly and holistically, looking at both the positive things that I like, and ways in which products can be improved