I would focus on making Saint James Tea part of everyday campus life by consistently showing it in my content, hosting sampling pop-ups and collaborations with student organizations, encouraging word-of-mouth through giveaways and ambassadors, and building a strong visual presence so students start recognizing and choosing the brand naturally.

I would encourage purchases by creating short, engaging posts that show how I use Saint James in real life, tagging both Amazon links (for convenience) and local stores (to support the community), while using polls, limited-time discount reminders, and “where to buy” highlights so followers can easily choose the option that works best for them.

I would creatively introduce Saint James by hosting a pop-up styling and sampling event in high-traffic campus areas, collaborating with student influencers and clubs to share try-ons, giveaways, and social content that feels organic and fun; I’m part of Case Cancer Initiative and American Lung Cancer Screening Initiative.