I collaborated with Proper Wild to create social content promoting their clean energy shots. I visited a local store with friends, filmed an authentic “day-in-the-life” moment showing how easy it is to grab and redeem a free shot, and shared it on Instagram Stories. The experience taught me how to make brand messaging feel natural and fun while still driving engagement and redemptions.

My video creation process starts with identifying a relatable moment or trend that fits the brand’s vibe, then brainstorming a fun twist that ties it to the product naturally. I usually get inspiration from TikTok trends, campus culture, and everyday student experiences: anything that feels authentic, funny, and shareable.

I created a short, humorous video that turned a relatable college struggle (running on caffeine and no sleep) into a playful “hydration glow-up” moment. It performed well because it used trending audio, quick pacing, and real student reactions, making it authentic, funny, and easy to share.