Interview Questions
Smash Kitchen
Social Media Marketing Intern

How would you show up as Smash Kitchen in the comments? give 2-3 examples.
I would comment on recipe developing creators' comments with something like 'Would be even better with Smash Kitchen's mustard!'
I would also comment on non-food related videos to create curiosity.
Smash Kitchen
Social Media Marketing Intern

What is your approach to engaging creators through direct messages?
I would conduct research to find influencers that fit the brand image, and then create suggestions of video ideas prior to contacting them. I have found, through working in a similar role at Tenzing, that an Instagram DM as an initial step, creates a casual atmosphere
Smash Kitchen
Social Media Marketing Intern

Show us a creator smash Kitchen should collaborate with and explain why?
I think Smach Kitchen should collaborate with Pierce Abernathy. He embodies the clean, seasonal cooking approach that is growing on social media and would incorporate the brand's products seamlessly into his recipe videos.


