I view feedback and analytics as tools to grow. I track what performs best — from hooks to pacing and tone — and use that data to refine future content, while staying true to my authentic style and voice.

When I get a creative brief, I focus on keeping the message true to my personal style and everyday life. I use the brand’s key points but present them in a way that feels organic — like something I’d genuinely say or do — so the content feels relatable, not scripted.

I focus on understanding the target audience first — what they care about, what problems they want solved, and what emotion will grab their attention. Then I craft hooks that speak directly to that need within the first 2–3 seconds, using curiosity, relatability, or a bold statement to stop the scroll.