One of the most important aspects when creating a script for social media is to make sure that the script is including relatable content to the target audience.

From a consumer's point of view, BonBuz's persona is to be able to provide people with a time when they are stress-free without having to fall victim to the crazed drinking culture. One of the ways that I think BonBuz could translate its message to TikTok is to film content in a less set-up way. Short vlogs/video clips are a relatively popular trend on TikTok right now and being able to have your product shown with trending audios in aesthetically pleasing environments could really help push the content out even more and show consumers that BonBuz is a great alternative for alcohol.

As a previous volleyball player and now coach, being involved in the sports industry is very important to me because of the strong and supportive community that I would love to continue to be involved in.