One of the most creative gifting initiative for influencers I've seen recently is the SKIMS Swimwear line launch. The PR packages were coolers made out of pool-floaty material. These coolers contained the product and were the same color of the product. This gift stood out to me because it captured the essence of SKIMS and took a risk. Compared to their other PR packaging, this delivery did a great job at embodying the feel of SKIMS swimwear. The videos I saw of influencers receiving the package had great reactions and influencers seemed extremely impressed with the delivery.

I would describe my personal brand as… The optimistic friend who is determined, fun-loving and will always make you laugh (and is notorious for knowing every pop culture moment like it’s her job).

I am a huge "write things down" person. All my to do lists are on paper so I can visualize my day. I've also learned that I need to jot feelings and thoughts down to avoid feeling overwhelmed when life gets hectic. Am I perfectly consistent at journaling? No, but I sure do try. For me, journaling is something I do when I feel in need of support. I try to get something out of journaling instead of just writing mindlessly.