What's your favorite brand right now & why?
My favorite brand right now is the girlfriend collective, they offer great activewear that is all made sustainably which is a big pillar of how I live my life and its also reasonably priced for the efforts they go through to make the clothes
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
If I was the marketing manager I would focus on first developing a social media marketing campaign to create awareness for an on campus "pop"arazzi shop (pop up shop) and plan the event outside our student union where there is the most foot traffic and exposure to the student body
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
I know that Gen Z values authenticity, the fact that all the pictures are not curated and gives a genuine look into other people and what they are up to through the lens of their friends I think would resonate with students