Plein Air Social
Content Strategist/Creator
After doing some research on the PLEIN AIR SOCIAL brand, what is one content idea you have for the Tiktok page? How will you make that content idea stand out?
Content ideas I have for the TikTok page are lots of “days in my life” videos. Since the brand emphasis being outside and exploring, including videos of my active lifestyle would work perfectly. For example, on a day I go to the beach (which is often) I can do a get ready with me for it and include your products. When looking on your website, I saw sunglasses, hats, and towels that could be used on the beach to tan on. All these products could easily be used in my video casually. I mention causally because if you overdo it, people realize it’s all for show and become uninterested. If the products are mentioned throughout the video causally, people will be genuinely interested. Also, there’s several hiking trails near me as well I can go to in order to film. While I’m at the beach or on a hiking trail, I can also make scenic videos of the nature to trending TikTok sounds and use your brand name in the captions to also boost the brands name and continue its core values. I would make the content stand out by including the love of nature in the videos while subtlety promoting the brand. I also have a strong, fun, entertaining personality I will let shine through in the videos to promote the brand. When a lot of people promote brands with videos, it’s so fake and obvious. I can promise that I can stand out by including everything subtly