I absolutely loved Rare Beauty's April Fools Day prank with the mega version of their Soft Pinch Blush! It was such a clever and playful way to engage with their followers and showcase their products. As for other beauty brands I love on social media, I would say that Glossier is definitely one of my favorites. I appreciate how their social media content is always so visually stunning, and their minimalist aesthetic really speaks to me. I also really love how inclusive and diverse Fenty Beauty's social media presence is. They consistently showcase a wide range of skin tones and textures, which is so important in the beauty industry. Overall, I think that the beauty brands I love on social media are the ones that are innovative, engaging, and prioritize inclusivity and diversity in their content.

One recent brand collaboration that resonates with college students specifically is the partnership between Dunkin' and Post Cereals to create Dunkin' Caramel Macchiato and Mocha Latte flavored cereals. College students are known to be avid consumers of both coffee and cereal, so this collaboration between two popular brands is a perfect match. The Dunkin' Caramel Macchiato and Mocha Latte flavored cereals offer a convenient and affordable way for students to enjoy the taste of their favorite coffee drinks in a breakfast cereal form. Additionally, the colorful and eye-catching packaging of the Dunkin' cereal boxes has made them a popular choice among college students who are always on the go and looking for quick and easy breakfast options. This collaboration has effectively leveraged the popularity of both brands among college students and has created a product that meets their needs and preferences.

One brand that I really like right now is Glossier. Glossier is a beauty brand that has become incredibly popular on social media, particularly on platforms like Instagram and TikTok. One of the reasons why I think Glossier stands out is because they have managed to create a really strong, recognizable brand identity. Their packaging and branding are very distinctive, with pastel colors and minimalistic designs. They also have a very unique and recognizable tone of voice that comes through in all of their messaging. Another reason why I think Glossier is crushing social media is because they have really embraced user-generated content. They encourage their customers to share photos and videos of themselves using Glossier products, which has helped to create a community of loyal fans and brand advocates. They also use social media to solicit feedback from their customers, which has helped them to improve their products and better meet the needs of their target audience. Overall, I think Glossier is a great example of a brand that has been able to effectively leverage social media to build a strong brand identity, engage with their customers, and create a loyal following.