If I were hired, I’d build a content plan for Deep Blue by mixing creativity with consistency. I’d start by researching trending audios and formats each week, then tailoring them to fit Deep Blue’s style so the brand feels current while staying authentic. I’d also create organic talking-to-camera videos where I can share the brand’s message in a casual and relatable way, helping people connect on a personal level. Alongside that, I’d develop content that highlights Deep Blue’s values and story in an engaging format, making sure people not only see the clothing but also understand what the brand stands for. By mixing trend-driven posts with authentic, informative, and aesthetic content, I could test what resonates most with the audience and adjust the plan as we go

I think building consistent community engagement is more important for a brand than going viral. While viral content can bring a temporary spike in views, it often doesn’t translate into lasting connections or loyalty. Consistency and authentic interaction help create trust and keep audiences genuinely interested in the brand’s story. When people feel a real connection, they’re more likely to follow long-term, engage regularly, and ultimately support the brand in a more meaningful way than just boosting one viral post.

I’m very comfortable going around campus to conduct interviews and would be happy to do so!