Skincare is in, and suncare is at the heart of it. Here is a campaign that will highlight that: 🌞 Dune Suncare: Unveil Your Glow! 🏖️ Welcome to the revolution of sun protection! Introducing Dune Suncare, the invisible gel that not only shields you from the sun's rays but also pampers your skin with transformative skincare benefits. 🚀✨ Campaign Theme: #GlowBeyondTheBeach 🌟 Instagram: 📸 Visual Wonderland: Transform our Instagram into a visual haven. Create a series of eye-catching posts featuring influencers and everyday users showcasing Dune Suncare in unique beachy settings. Encourage users to share their own radiant moments under the hashtag #GlowBeyondTheBeach for a chance to be featured. 🎁 Contests and Giveaways: Run weekly contests challenging users to share their most creative beach photos using Dune Suncare. Offer exclusive limited-edition packaging or a beach getaway as prizes to fuel engagement and generate user-generated content. Pinterest (a diamond in the rough of the social media sphere): 📌 Boards: Curate Pinterest boards featuring different aspects of the Dune Suncare experience – from beach essentials to skincare routines. Encourage users to pin and share their boards, spreading the Dune Suncare lifestyle. TikTok: 🕺💃 Dance into the Sun: Create catchy, short dance challenges using Dune Suncare as a prop. Encourage users to participate in the challenges, showcasing the product in a fun and relatable way. The best entries could win a year's supply of Dune Suncare. 🎬 Quick Transformation Videos: Collaborate with beauty influencers to create fast-paced transformation videos, demonstrating the instant radiance and skincare benefits of Dune Suncare. Cross-Platform Integration: 🌐 Hashtag Unity: Ensure a consistent hashtag (#GlowBeyondTheBeach) across all platforms. Promote the hashtag in-store, on packaging, and through influencers to create a unified brand presence. 📲 Exclusive Online Promotions: Offer exclusive online promotions to followers from one platform who follow or engage on another. Encourage users to cross-promote content and engage with the brand holistically.

Rhode has taken a brand and created a whole new market. The "clean girl" aesthetic was originated by Hailey Bieber and has now infiltrated the market. Rhode uses their social media in a pure simplicity that highlights the people, and not the products. This is genius because oh how modern consumers think. We don't want to be sold a product, we want to be sold a lifestyle. We don't want to feel like the content we are consuming is an ad, we want to feel like it is authentic. Rhode has seamlessly become a lifestyle more than a brand and their social media accounts reflect this.