Interview Questions
Liv Wanderlustly
Instagram Manager

Can you share a successful strategy you implemented to grow a brand's Instagram following?
For an egg-based snack brand, we created relatable, student-focused Instagram Reels using trending audio and humour. The content showcased scenarios like quick snacks during study sessions or surviving on snacks before exams, emphasizing the product's convenience and health benefits. We collaborated with student micro-influencers, used engaging transitions, and highlighted the product’s USPs subtly to keep the content fun and shareable.
Liv Wanderlustly
Instagram Manager

How would you approach creating engaging Instagram content for a lifestyle accessory brand like Liv Wanderlustly?
For a brand like Liv Wanderlustly, the major and mandatory approaches would be to:
understanding the brand identity and finalising its audience
as mentioned, consistent and good content calendars, which are also flexible based on need
engaging with followers closely
portraying the true potential of our products with visuals and relatability
establishing what's unique
The DTC Operator
Excel Wizard for DTC Operator

Do you have experience building excel models for DTC?
no but im familiar with the concept and eager to learn