I loved the Burberry Lola campaign on TikTok. Burberry had contracted TikTok creators from all sorts of niches (Fashion, Cooking, Filmaking, etc.) to makes a TikTok illustrating the fantastical worlds that exist to them within their Lola bag. It took a new, classic-looking bag and showed how unique each user's experience can be, and it reached and resonated with niches that we wouldn't typically perceive as Burberry's demographic. Burberry managed to maintain their prestige while turning an new leaf to become cool and relevant to younger generations.

My campus hosts a lot of movie nights and with the exclusive new release movies that are available on Peacock (Minions: Rise of Gru, Jurassic World: Dominion, etc.), I believe that Peacock can be utilized for these events while bringing promotion to Peacock.