I’m part of a few school groups and active in group chats with classmates. I’m also involved in online communities where I regularly interact with other students.

I’m currently in high school (senior) and will be attending college soon.

I’d promote it by creating urgency and sharing it where students are active, like group chats and social media. I’d keep it simple and highlight that it’s a limited-time deal, like “cheap rides this week only.” I’d also target busy times like weekends or events when students are more likely to need rides.