I find inspiration in a mix of intentional rituals and spontaneous moments. I’m most inspired when I’m out in the world — coffee shops, thrift stores, airports — watching how people express themselves, what catches their attention, and how they move through space. Offline energy always fuels my online creativity. On the flip side, I turn to Pinterest and Instagram when I need a spark!

Ig: Kenna.McKay

TikTok: kennamckay

If I could build my own brand, it would be a fashion-meets-wellness label that helps people feel aligned — mentally, physically, and aesthetically. Think functional apparel and accessories that fuse elevated design with intentional benefits: adaptogenic-infused loungewear sprays, scent-therapy tags on clothing, grounding textures, or even pieces designed around hormonal health and comfort. It’s where looking good meets actually feeling good. To keep it culturally relevant, I’d blend timeless visual branding with real-time storytelling leveraging platforms like TikTok to show the ‘why’ behind the design, collaborating with wellness creators and fashion tastemakers, and creating space for community led campaigns. The brand would speak in a voice that’s honest, aspirational, and a little cheeky, because wellness doesn’t need to be so serious to be taken seriously.

@TessaForbes – A creator blending fashion and storytelling in a way that feels cinematic. She makes lifestyle content feel elevated but still relatable. @Duolingo – obsessed with how unhinged yet perfectly on brand they are. They understand internet culture better than most.

@Ritual – Their wellness content is clean, informative, and always scroll stopping in some way. They nail consistency without being boring.