One wellness brand that I highly admire is the company Lemme. I think a multitude of things set them apart. I think the most common answer to this question would be the fact that it is Kourtney Kardashian's brand, however, I disagree. The first thing that I think sets this brand apart is the overall design. Their vitamins and tinctures have a very attractive and pleasing design, that makes these items appear very fancy. The brand has a set "vibe", for lack of better words. The website and products are all an attractive shade of purple, with green accents. It is overall very aesthetically pleasing. The second reason for their popularity is how it is promoted online. There are a variety of posts online (via TikTok, Instagram) that highly praise the brand. What I think sets these posts apart is the fact that they don't appear to be sponsored, when many of them actually are. These means the products are promoted more casually, by someone who appears to be "normal" and a trusted source.