I prefer TikTok and Instagram Reels for product promotion because they’re highly visual, discovery-driven platforms that allow products to feel organic rather than overly promotional. TikTok is especially effective for storytelling, trends, and showcasing real-life reactions, while Instagram supports strong visuals, lifestyle imagery, and saves that help reinforce brand identity and purchase intent.

I would create content that feels aspirational but relatable by focusing on storytelling, visuals, and real-life use cases. For a retail brand, I think standout content shows the product naturally in everyday moments while highlighting what makes it different. I’d prioritize short-form videos with strong hooks, clean visuals, and sensory cues, while keeping the tone authentic so it feels like a genuine recommendation rather than an ad.

I look for probiotics with clearly labeled strains, a focus on digestive and feminine health, and clean ingredients. I also value products that feel well-researched, easy to take consistently, and transparent about their benefits.