Interview Questions
Serendipity Frozen
TikTok Content Creator

What strategies would you use to increase engagement on TikTok for a frozen dessert brand?
I would ensure brand identity is embedded within TikToks making them about Serendipity and not just any frozen dessert. I believe authentic content performs best so I would create a "how I unwind" video, combining both the product and mental health.
Drink Koia
Koia Marketing Intern

Can you describe a time when you effectively represented a brand at an event?
While representing a health studio, I spoke with a client about her busy schedule as a nurse. We spoke as friends yet made a connection because of the studio, as it provided her with a solution: quick, mindless, and easy within her chaotic life.
Drink Koia
Koia Marketing Intern

How would you engage with event attendees to create a positive brand experience?
The most important part of engagement is creating personal relationships and establishing a common experience. This can be seen at an event as just talking to attendees, showing genuine interest in them and using the brand as a commonality.