If I were managing Hayati’s Instagram and TikTok, I would focus on creating authentic, culturally relevant content that celebrates Arab cuisine and heritage. I’d produce short-form videos showing how to use zaatar in everyday meals, share behind-the-scenes moments of the brand, and highlight stories about Arab culture and traditions. I’d also use trends, engaging captions, and visually appealing posts to make the content shareable and relatable. My goal would be to grow the brand’s presence, foster a sense of community, and make Hayati feel approachable and authentic to its audience.

Some of my favorite content creators are Alix Earle, Nabela Noor, and Tabitha Brown. I love how they bring personality, authenticity, and creativity to their content while building strong connections with their audience. Their ability to mix entertainment with relatability inspires the way I think about creating content.

I really admire Tarte for their social media presence. They do a great job mixing fun, educational content with authentic and relatable posts, and their visuals are always eye-catching. I also appreciate how they engage with their audience and create a community around their brand.