To make Saint James Tea a recognized and loved brand on campus, I would focus on making it part of everyday student life. I would host fun events like study breaks or post rehearsal hangouts where people can try different flavors and relax. I would also create content around real moments like grabbing a bottle after band practice or sipping it during a campus event so it feels authentic and easy to connect with. I would team up with other student leaders to help spread the word and use my platform to show people where to find it, why it stands out, and why it is worth trying.

I would use my social media to make Saint James feel like an everyday go-to, whether you are shopping online or stopping by a local store. I would post GRWMs, skincare routines, or quick story recaps showing how I use the products, then add an Amazon link so people can grab it easily. For local stores, I would bring my followers along with me in mini hauls or “come with me” videos so they can see exactly where to find it. I want it to feel natural and relatable, so people see it and think, “I need to try that too.”

To introduce Saint James to my campus, I’d tap into the communities I’m already connected with to make it feel organic and exciting. I’m in the Marching 100 and serve as the events chair for my sorority, Tau Beta Sigma, so I’d start by creating fun and interactive experiences around rehearsals, game days, and campus events. Think: curated Saint James self-care kits for band members, pop-up tables at student events, or a “Sip & Self-Care” lounge during finals week featuring Saint James samples and relaxing vibes. I’d also collaborate with other student leaders to spread the word and keep the brand at the center of moments people actually enjoy and remember.