I’m passionate about health and wellness in my own life, so I naturally love working with supplements and non-alcoholic products that support mindful, balanced living.

I’ve managed influencer outreach and collaborations from start to finish—identifying aligned creators, initiating contact, and developing creative briefs that balance brand goals with the influencer’s authentic style. I focus on building genuine relationships rather than one-off transactions, which leads to content that feels natural and resonates with both audiences. I’ve also coordinated timelines, approvals, and deliverables, ensuring campaigns run smoothly. Post-campaign, I track performance metrics and repurpose standout content across channels to maximize reach and impact.

I focus on metrics that reflect real interaction—like comments, shares, and saves—rather than just likes or follower growth. I look for quality over quantity: Are people asking questions, sharing their own experiences, or tagging friends? That shows genuine connection. I also track engagement rate relative to audience size, which can be more telling than total followers. For wellness brands especially, building a loyal, invested community matters more than reaching a large but passive audience.