Two NYC-based influencers who would align well with Drumroll’s brand are Brian Lindo (@briancantstopeating) and Lori Luo (@girleatsnyc). Brian is known for showcasing New York’s best food finds in a fun and approachable way, making him a strong fit to highlight Drumroll as a better-for-you indulgence that still feels exciting and crave-worthy. Lori focuses on beautiful, trend-driven food content with an emphasis on quality and discovery, which complements Drumroll’s elevated, plant-based positioning. Both creators have engaged local audiences and could authentically spotlight Drumroll as a premium, feel-good treat within the NYC food scene.

During my time as Miss New York Teen USA at the height of the pandemic, I built and engaged a digital community when in-person appearances and events were limited. I leaned into creative social media content, virtual events, and interactive storytelling to stay connected with my audience and uplift young women across the state. Through consistent posting, cause-driven messaging, and collaborative live sessions, I grew my following and strengthened community engagement during a time when digital presence was essential. Since then, I’ve also continued building my personal brand online and have supported content development for organizations in luxury, civic engagement, and global affairs. Across platforms, my focus has always been authenticity, value-driven storytelling, and fostering genuine connection with the audience.

To increase engagement for a fun food brand on social media, I would focus on content that feels playful, shareable, and community-driven. I’d lean into short-form video, taste-test reactions, behind-the-scenes content, and creator collabs to highlight flavor, personality, and lifestyle moments. Encouraging participation through polls, “pick your flavor” brackets, UGC challenges, and limited drops would spark interaction and word-of-mouth. I’d also highlight real people enjoying the product. From everyday moments to partner cafés, events, or pop-ups, this will cause the brand to feel human, exciting, and culturally relevant. Finally, I’d track engagement data to see which formats, flavors, and tones resonate most, then iterate to keep content fresh, authentic, and tuned into what the audience loves.