To make Saint James Tea a recognizable and loved brand on my campus, I would focus on building genuine familiarity and community around the product. I’d start by consistently incorporating the tea into my daily content so it becomes something people naturally associate with me and my lifestyle. On campus, I would organize fun, low-key sampling moments, study break tables, pregame taste tests, wellness-themed events, and collaborations with clubs I’m part of. I’d also partner with other student leaders and micro-influencers to create a network effect, so the brand shows up in multiple social circles. The goal is to make Saint James feel like a part of campus culture, not just a product. By combining social media visibility, word-of-mouth buzz, and meaningful in-person interactions, I’d help Saint James Tea become a go-to favorite for students across campus.

To encourage people to purchase Saint James through both Amazon and local stores, I would use my social media platform to create authentic, lifestyle-focused content that shows how I incorporate the drink into my daily routines, whether I’m getting ready for a night out, heading to a pregame with friends, or studying on campus. I’d include clear calls to action in captions, such as direct Amazon links for quick online ordering, while also spotlighting local stores by tagging them, showing in-store clips, or sharing “come shopping with me” style content. By alternating between convenience-driven Amazon posts and local store shoutouts, I’d make it easy for people to purchase wherever works best for them. I’d also encourage engagement with polls, taste test reactions, and giveaways that require followers to screenshot their purchase or show their Saint James haul, helping drive both online and in-person sales.

To organically introduce Saint James on campus, I would start by leveraging the organizations and communities I’m already part of. I’d share the product with my friends and club members, offer taste tests, and create fun, low-pressure moments for people to try the drink for themselves. Once I build that initial circle of excitement, I would host small on-campus events and then expand outreach to clubs and organizations I’m not currently involved in to reach a more diverse audience. This helps the product spread naturally through word-of-mouth and authentic student experience. I’m an active member of Kappa Kappa Gamma, the Business in Cosmetics Club, the Biobehavioral Health Club, and the Blue and White Society, which gives me a strong starting point for building brand awareness across campus.