Aquaphor
Back to School Campaign College Content Creators
Why do you love aquaphor?
It’s the perfect multi-use product! I use it for chapstick, lotion, tanning, perfume, etc. and it comes it a variety of sizes/packaging for all my needs!
Ciao Pappy
Content Strategist
In a few sentences, what current food trends do you think Ciao Pappy marinara sauces could jump on?
The first thing that comes to my mind is Hailey Bieber's pizza toast that she posted on TikTok. Some sort of spin on that would be both trendy and relatable. Especially considering a major audience could potentially be broke college students. I would additionally lean into TikTok cooking videos that have a very "at home" feel to them that make the product feel familiar.
Ciao Pappy
Content Strategist
In a few sentences, how would you approach the launch of a new flavor through social media and email marketing?
It is vital to understand the audience. This in mind, I would approach this launch by asking why they (audience) have not yet tried this new flavor. By doing this, rather than just announcing that there is a new flavor, it motivates the consumers to want to stay current and purchase the product and accompanying new flavor for themselves.