I’d introduce Saint James the way people actually discover their new favorite thing on campus: make it show up where the best energy already is, then make the experience feel like a moment. Creatively, I would:

Pop-up “Saint James Sips” in high-traffic spots (Talley, library area, student union) with a simple theme each week like “Recharge,” “Study Break,” or “Game Day.”

Collab-driven tastings with student orgs where Saint James becomes part of their vibe (Greek life sisterhood events, philanthropy fundraisers, wellness clubs, business org meetings).

A mini “Saint James Passport” challenge where students collect stamps/QR check-ins at different events to win merch, product, or a hosted giveaway, which drives repeat engagement.

Campus content that feels real: quick street-style interviews (“rate the flavor,” “first sip reactions”), plus reposting student stories to make it community-led, not brand-pushed.

Two-campus activation: coordinating parallel drops or themed weeks so the buzz carries between NC State and UNC.

Organizations/clubs I’m a part of (and where I’d activate Saint James):

Kappa Delta at NC State (high involvement and strong event programming network)

Society for Health Systems / health systems and engineering community (great for strategic collabs and visibility)

UNC Chapel Hill Greek life network (I serve as Chi Phi’s sweetheart and have strong connections across sororities and fraternities, including executive leadership, which helps with planning and turnout)