At a school that focuses so much on study, it is important to recognize hobbies and self enjoyment. The students at Embry Riddle often push themselves to far and get overwhelmed. Streaming platforms provide necessary downtime for students and introduce them to a variety of worldly topics.

My digital identity is unique and heavily influenced by my own past and experiences.

Focusing engagement on a specific community. In regards to Vacation INC., as a child in the UK, I always hated wearing sunscreen. Now, living in The Sunshine State, I acknowledge the importance of wearing protective sunscreen. Targeting an audience specifically of those who feel sunscreen is sticky, gross, smelly, and uncomfortable on the skin is extremely beneficial. While sales from the average wearer is always profitable, being able to target an audience that will bring sure, repetitive sales is key. By gifting samples or PR packages to these individuals, Vacation INC. is sure to spread the word faster than sharing their products solely with those who already love wearing sunscreen. Setting up pop up displays in places with high UV indexes like outside malls, festivals, and beaches. Will give Vacation the opportunity to educate potential customers on the importance of wearing sunscreen, while also providing them with a fun-sized product sample.