Interview Questions
Ghia
Product Reviewer - Summer Spritz

What excites you to try Ghia THIS SUMMER?
This summer, I’m excited to try Ghia because it offers a refreshing, sophisticated way to unwind without the effects of alcohol. With its bold, bitter flavors and botanical complexity, it feels like the perfect drink for slow sunsets, weekend gatherings, or solo moments of calm. I love that it’s crafted to be savored, it turns an ordinary sip into a ritual. Plus, knowing it’s made with clean ingredients and intentional design makes it feel like a treat that aligns with both my lifestyle and values.
Ghia
Product Reviewer - Summer Spritz

How would you approach creating engaging and detailed product reviews for Ghia's unique flavors aND SIPPING EXPERIENCE?
To create engaging and detailed product reviews for Ghia’s unique flavors and sipping experience, I’d approach it like storytelling, starting with the context of when and how I’m enjoying the drink, then guiding the reader through the full sensory experience. I’d describe the aroma, the first sip, and how the flavors evolve—highlighting specific tasting notes like bitter herbs, citrus, or floral undertones. I’d pay close attention to mouthfeel and finish, noting whether it’s refreshing, smooth, or complex. To keep it engaging, I’d use vivid, relatable language and draw comparisons (e.g., “like a stroll through a citrus grove with a touch of spice at sunset”) to help the reader imagine the experience. I'd also tie the review back to Ghia’s brand values—whether it’s about mindful drinking, ritual, or craftsmanship—to show how the flavor supports the mission. Lastly, I’d include pairing suggestions, ideal sipping moments, or personal anecdotes to keep the review both informative and memorable.
Ghia
Product Reviewer - Summer Spritz

What qualities would you look for in a premium non-alcoholic aperitif like Ghia?
In a premium non-alcoholic aperitif like Ghia, I’d look for a complex and layered flavor profile that mirrors the depth of a traditional aperitif, bitterness, herbal notes, and a touch of citrus or spice. It should have a bold, sophisticated taste that feels intentional and crafted, not just a substitute for alcohol. I’d also expect a smooth mouthfeel and a satisfying finish, with a balance that stimulates the palate without being too sweet. Quality ingredients, clean labeling, and an elegant presentation are important too, as they reflect the premium positioning. Overall, it should feel like an experience, not just a drink.