I’ve created and managed UGC content campaigns focused on authentic product storytelling and audience engagement. My experience includes scripting and producing short-form videos, writing product-based testimonials, and coordinating creator collaborations aligned with brand tone. I’ve used tools such as Canva, CapCut, Notion, Trello, and Meta Business Suite to plan and manage content pipelines, while tracking engagement analytics to optimize performance.

I prioritize and manage my outreach efforts by focusing first on high-intent and high-fit leads based on engagement data, ICP match, and deal potential. Using CRM tools like HubSpot or Salesforce, I segment leads by stage, region, or industry, then schedule outreach in structured sequences to maintain consistency. I allocate time daily for follow-ups, new prospecting, and nurturing warm leads, striking a balance between quantity and personalization. I also track metrics such as response rates and conversions to continually refine my strategy and ensure I’m investing effort where it yields the best results.

To qualify a lead effectively, I start by identifying whether they fit the ideal customer profile in terms of industry, size, and needs. I then apply frameworks like BANT or MEDDIC to assess key factors such as budget, authority, and urgency. Through targeted discovery questions, I uncover pain points, decision-making processes, and timelines. I also use CRM-based lead scoring to track engagement and continuously requalify prospects throughout the sales cycle to ensure alignment and conversion potential.