For myself, I love to make fandom-style content. I feel like the younger GenZ/older Gen Alpha crowd doesn't get as much love + lacks some content creators to look up to especially within different fandoms, so this type of content feels very fulfilling. It also shows my vibe since I am an internet native who grew up in online communities where I am in tune with different internet niches across music, gaming, fandoms, and more.

For persuading friends to join a new app community, I'd have to first analyze how this app can be incorporated into our regular routine/friendship activities/etc. If it is something like BeReal, where you can send things daily to each other, then that's EASY. From there, I'd just need to show friends how the app can be entertaining so I can convince them to join and engage with the community.

https://www.tiktok.com/@mattlovesomori/video/7553353783745547551?is_from_webapp=1&sender_device=pc&web_id=7493209380197713438

For this Instagram post, I started with an iconic audio (whether it is currently trending or not is irrelevant usually if you are creative). From there, I decided to target a pain point. In this case, it was the need for a new roleplay app amongst roleplayers where they can be silly.

The combination of a solid audio + relatable text created the perfect grounds for organic conversation which led to this post performing well. It was also a great example of showcasing the app which got people talking about it!