I have done multiple product testings and study's for various brands through a company called AnswerQuest, that feedback was then used to improve the products.

I would focus on relatable, real-life outcomes that customers care about. For example, I’d highlight how the lotion helped with muscle soreness, relaxation, or sleep quality without sounding like a sales pitch. I’d also explain how the lotion feels on the skin, mention the scent, and talk about how easy it is to apply.