Poparazzi
LA Marketing Lead
When you were in high school what app, product, or service became popular and what do you think made it so successful?
When I was in high school TikTok became VERY popular. I believe that this app became so successful for many reasons, but the one that stands out to is how much attention TikTok was giving to individuals. TikTok did so well because it gave mass amounts of views, likes, and comments to random everyday individuals. Once a user hit a "viral" video (which was actually pretty common) it became a never ending cycle of trying to get more views and more likes. Which would lead to this viral loop of sharing your experiences on the app. In the early stage of TikTok they made every user feel like a star!
Peak6
TikTok Content Strategist
Describe an interesting TikTok video you've created, and why do you think it was a good fit for the content style of the platform?
An interesting TIkTok I have created has to be one of my long form TikToks where I sit in front of the camera and talk about my most recent business endeavor. These are interesting videos because they highlight my passion and I enjoy curating the videos regardless of how many views it gets.
Vacation Inc.
Influencer Strategy
What is the most creative gifting initiative you've seen a brand execute?
David Dobrik's Wheel of Dispo
David would bring this "wheel of fortune" to all of his friends' houses around the LA area. He would have his friends spin the wheel and if it landed on the "Tesla" tab they would win a brand new Tesla! Wrapped in bright green, the color of Dispo, of course!