I am excited to work for Humbl because it will be an exciting opportunity unlike any other to play with colours and typography to create an intention that drives a person to switch to the said product, Another reason that I want to take up the role is that I will get to brainstorm and use humour (when relevant) and catchy hooks to trigger call-to-action.

I would tailor the graphics for "HelloHumbl" dog food account to resemble a dog running a country kitchen, preparing 'real' food- not just 'treats' for other dogs, which unfortunately tempts the 'real' people to devour it too. It would make the dog owners think "I would eat it if I were a dog, but I do have a pet dog though-", with a hook that says- It is to dogs what oatmeals are to people.

Another hook that I would use is:

Did you know: This healthy dog food can be used in 'real' food recipes too..: (swipe ->) No it can't, because it is THE ONLY 'real' food for your dog.

I would also post something like- Wanna know why you can't eat Humbl Pet Food? (swipe ->) "Because it is rich in 'XYZ' ingredients that your dog needs more than you" / "because it fulfills all the nutrients that your pet needs, so why do you want to eat it instead of giving it to your pet?"

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