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I stay updated on Instagram and TikTok trends by actively spending time on both platforms and engaging with a variety of creators across different niches. I pay close attention to trending sounds, hashtags, formats, and editing styles, and I save or analyze content that’s performing well to understand why it resonates. I also follow social media marketing accounts and creators who break down current trends and algorithm updates, and I regularly check the Explore and For You pages to spot emerging patterns early. By combining consistent platform use with intentional observation and research, I’m able to stay current and adapt trends in a way that feels authentic.

The ability to create authentic connections and shape trends in a way that feels personal and relatable. I enjoy how storytelling, creativity, and strategy come together to influence how people discover and engage with brands they genuinely love. Social media marketing allows for real-time interaction, community building, and measurable impact, which makes it exciting and dynamic. I’m especially drawn to how influencers can turn everyday experiences into meaningful content that inspires trust and drives action, and I’m motivated by the opportunity to use creativity and analytics to help brands grow while staying true to their values.